Yet another reason to love Tom Friedman at the N.Y. Times.
As my friend, Jamie, aptly asks after reading this, "Why doesn't anyone listen to what this guy has to say?"
This, on the heels of the new report from MIT's Sloan School and The Boston Consulting Group making the case (again) that sustainable business practices are a need-to-have not nice-to-have for today's leading companies.
All of it just makes absolute sense to me. What do you think?